Recently, we welcomed customers and partners to our annual R&F Training Event, two days dedicated to insights, inspiration, and in-depth product knowledge across our key categories: Beverage, Beauty, and Lifestyle.
At R&F Travel Retail, we believe that great retail starts with knowledge, inspiration, and strong partnerships. That’s why we continuously invest in one of our most valuable offerings to customers: hands-on product training with some of the world’s most recognised brands.
A deep dive into Beverage, Beauty and Lifestyle
With an energetic atmosphere, participants explored new launches, emerging trends, and category innovations, combined with practical product training and tasting sessions.
Over the course of the two days, participants had the opportunity to learn directly from leading suppliers such as Spendrups Bryggeri AB, Pernod Ricard, Hans Just A/S, ZONIN, Rémy Cointreau, Coty, Hickap, L’Occitane, Pilgrim, and Travel Retail Innovations, gaining valuable knowledge they can bring back into their stores and customer interactions.
Turning knowledge into better customer experiences
For R&F Travel Retail, training events like this are more than just inspiration, they are a key part of delivering value to customers.
“Product training is one of the most impactful ways we support our customers. By bringing together our customers and some of the world’s leading brands, we create a space where knowledge, trends, and hands-on experience come together, ultimately helping store teams feel more confident and engaged in their daily work”, says Caroline Willstrand, Sales and Retail Manager at R&F Travel Retail.
A unique opportunity for customers and brands to connect
The training event also plays an important role in strengthening relationships between brands and the people who represent them in-store.
“Our customers really value the opportunity to meet the brands face-to-face. It creates a stronger connection to the product and a deeper understanding of what makes each brand unique. That’s something that directly translates into better storytelling and increased sales in store”, says Caroline Willstrand.
By facilitating these direct interactions, R&F helps bridge the gap between brand and consumer, ensuring that expertise travels all the way from producer to point of sale.
Creating value beyond the product
At its core, the R&F Training Event reflects the company’s broader approach: combining strong supplier partnerships, category expertise, and customer focus to create real commercial impact.
With consistently strong engagement and feedback from participants, the annual training event has become a cornerstone of how R&F supports its partners across the travel retail landscape.
A shared success
As the event concluded, one thing was clear: it is the combination of engaged participants, expert suppliers, and a shared passion for retail that makes these days so valuable.
For R&F Travel Retail, it’s another example of how collaboration, knowledge-sharing, and strong relationships drive better outcomes, for brands, for customers, and ultimately for travellers.