We’re excited to share that we are welcoming two highly sought-after brands to our assortment: Miu Miu and CeraVe. Miu Miu – playful luxury with a distinctive edge Miu Miu is the spirited sister brand of Prada, founded in 1993 by Miuccia Prada. Known for its bold, playful and unconventional take on luxury, Miu Miu […]
We’re excited to share that we are welcoming two highly sought-after brands to our assortment: Miu Miu and CeraVe.
Miu Miu – playful luxury with a distinctive edge
Miu Miu is the spirited sister brand of Prada, founded in 1993 by Miuccia Prada. Known for its bold, playful and unconventional take on luxury, Miu Miu has built a strong global following with its distinctive aesthetic and fashion-forward identity.
In the beauty world, Miu Miu is recognised for fragrances that are both sophisticated and expressive, often combining classic elegance with unexpected twists. The brand resonates strongly with style-conscious consumers looking for something unique, making it a standout addition to any premium assortment.
With its strong brand equity, recognisable design and loyal customer base, Miu Miu brings an exciting mix of luxury, personality and modern femininity to our portfolio.
CeraVe – dermatologist-developed skincare trusted worldwide
CeraVe is one of the fastest-growing skincare brands globally and a firm favourite among dermatologists and consumers alike. Developed in collaboration with dermatologists, the brand was launched in 2005 with a focus on restoring and strengthening the skin barrier.
CeraVe’s products are formulated with essential ceramides and patented delivery technology to provide long-lasting hydration and support healthy skin function. Known for being effective, accessible and suitable for sensitive skin, the brand has built enormous trust across a wide consumer base.
Its reputation for science-backed formulations, simplicity and visible results has made CeraVe a staple in everyday skincare routines around the world.
“We’re incredibly excited to introduce Miu Miu and CeraVe into our Beauty assortment. These brands represent two powerful dimensions of the category, the playful, fashion‑driven elegance of Miu Miu and the dermatologist‑developed, highly trusted skincare expertise of CeraVe. Together, they elevate our offer and strengthen our commitment to delivering both premium inspiration and everyday skin wellness to our customers.”, says Charlotte Wieselgren, Global Product Manager Beauty.